Author: Ben Shanbrom

The Path To Higher Paying Clients – Insights From the Marketing Mentor

Ilise Benun is the “Marketing Mentor” — a fitting title for someone who has carved out a bustling consulting career helping creative professionals find higher paying clients across gig economy. In addition to being an active author and speaker who has held marketing workshops for several notable institutions and organizations like The Freelancer’s Union, RISD and Pratt, Benun coaches creative professionals on how to grow their businesses and better promote themselves. You may also recognize her from the excellent HOW Design Live podcast, for which she serves as program partner. Across all of her work, Benun’s passion for solopreneurship and desire to...

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Do Freelancers Need Errors and Omissions Insurance?

It’s a fact of life that mistakes happen, even to the most experienced consultants. Sometimes the repercussions can be devastating. Things can get bad pretty fast if a disgruntled client sues you. As Adam Cecil of PolicyGenius notes in a recent blog, even a dismissed lawsuit can cost a freelancer between $2000 and $5000 — that can be enough to close up shop. Errors and omissions insurance covers you if a client is unsatisfied with your work results, is sued by another party or claims libel or any form of negligence. This can be an incredibly valuable protection for you...

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It’s the content! How to write a business plan for your consulting career

In our recent post 6 Fearless Steps You Can Take to Grow Your Consulting Business, we discussed the importance of creating a functional business plan for your independent career. It’s an item that looms large over many solopreneurs, a daunting presence that elicits feelings of resignation before we’ve even put pen to paper. As I’ll explain in this piece, if you write a business plan that is truly tailored to your own consulting career, it likely will not be the headache you’ve been dreading. This is the plan and the roadmap you — and you alone — need to succeed. It’s the...

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Establish Yourself and Get Jobs on Upwork

We recently covered eight of the best job websites for freelancers and gig economists and weighed their individual strengths and weaknesses. Now we’re diving a little deeper and providing an express tutorial for getting jobs on one of the biggest freelance marketplaces available online. This guidance will not only help you get jobs on Upwork, but also on many comparable job indexes like Freelancer and Guru. It can feel like an uphill battle getting that first gig. But with some strategic self-promotion and smart planning you can cut through the noise and make it happen! Research your market and pitch your...

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6 Fearless Steps You Can Take to Grow Your Consulting Business

There’s something quite romantic about the solopreneur — so much so that entrepreneur and founder of Alphametic SEO agency Matt Capala wrote an entire book based on the parallels between the modern day solopreneur and the ronin — the lordless samurai of feudal Japan. It’s an interesting point of comparison — in many ways solos truly are the wanderers of the modern age, cut loose from their corporate masters. We take a lot of pride in our independence, but what happens when samurais want to expand their endeavors? How do they live by the code and break out of the hourly...

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