Author: Guest Author

Freelance Finances: Manage Your Income Like A Thriving Artist

The great news: There’s a wide array of information on freelance finances available to gig economy professionals these days. We can find financial advice in everything from print media to blogs, from television to in-person seminars and from podcasts to live streams. The not-so-great news: Financial literacy information rarely addresses the tricky topic of freelance finances. The prevailing financial advice is geared toward people with regular 9-to-5 jobs who are on a typical path to retirement. These are employed individuals who sock away as much as they can in a company sponsored 401(k) or other retirement plan. They work and save steadily over 30-to-40 years and then...

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5 Biggest Things You’re Forgetting in Your Freelance Rates

We recently discussed freelance rates that are based project pricing in light of the value you provide your clients and the various consultant pricing strategies you can use to get the best compensation out of your projects. In this post I want to talk about project pricing again, but from a different angle. In the sections below we’ll look at the factors most solos forget when they start setting their freelance rates. For most of us, we didn’t have to think about any of these nuances when we started our professional careers because our employers took care of them. Now that you’re the employer, you can’t afford to forget...

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A Freelance Children’s Book Illustrator Shares Her Inspiration

Mary Manning began illustrating as soon as she was old enough to hold a pencil. This freelance children’s book illustrator discovered at such a young age what she loved most thanks to the influence of all the great Golden Age illustrators. Since then she has worked with a variety of individual clients and publishers on numerous book and magazine projects creating dynamic, whimsical and stylized illustrations. With a strong background in both traditional watercolor and digital mediums, Mary continues to develop and broaden her skills as a visual development and character artist, and currently lives with her beloved dog and partner...

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How to Be More Productive With Your Accountability Group

I hadn’t heard the term “accountability group” or “mastermind group” until I was already a member of two. Both groups were set up as places for us to find accountability with others in our profession — one for new solopreneurs and one for freelance writers. While we certainly brainstorm business strategies, advise each other on rates, collaborate on marketing and refer each other work, both accountability groups have one overall objective: To help each other meet our goals. As freelancers and solopreneurs, we walk a fine line between meeting client deadlines and motivating ourselves to tackle business growth projects like marketing,...

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The Value Pricing Mindset: 4 Questions to Reveal Your Client Value

It’s so easy to put your head down, do your work and never internalize how amazing you are. If you can set up a WordPress website and install a few key plugins, you’re way ahead of most people around you. If you can help someone refine their marketing message and really speak to their customers, you have the power to transform their business. These are all examples of what we call client value: the visible and unique benefits you offer your customers. The more aware you are of your own client value, the greater your ability is to attract new clients and charge what...

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