Author: Guest Author

A Freelance Children’s Book Illustrator Shares Her Inspiration

Mary Manning began illustrating as soon as she was old enough to hold a pencil. This freelance children’s book illustrator discovered at such a young age what she loved most thanks to the influence of all the great Golden Age illustrators. Since then she has worked with a variety of individual clients and publishers on numerous book and magazine projects creating dynamic, whimsical and stylized illustrations. With a strong background in both traditional watercolor and digital mediums, Mary continues to develop and broaden her skills as a visual development and character artist, and currently lives with her beloved dog and partner...

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How to Be More Productive With Your Accountability Group

I hadn’t heard the term “accountability group” or “mastermind group” until I was already a member of two. Both groups were set up as places for us to find accountability with others in our profession — one for new solopreneurs and one for freelance writers. While we certainly brainstorm business strategies, advise each other on rates, collaborate on marketing and refer each other work, both accountability groups have one overall objective: To help each other meet our goals. As freelancers and solopreneurs, we walk a fine line between meeting client deadlines and motivating ourselves to tackle business growth projects like marketing,...

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The Value Pricing Mindset: 4 Questions to Reveal Your Client Value

It’s so easy to put your head down, do your work and never internalize how amazing you are. If you can set up a WordPress website and install a few key plugins, you’re way ahead of most people around you. If you can help someone refine their marketing message and really speak to their customers, you have the power to transform their business. These are all examples of what we call client value: the visible and unique benefits you offer your customers. The more aware you are of your own client value, the greater your ability is to attract new clients and charge what...

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How to Resolve a Client Dispute

This past month has been all about clients — how we get them, how we collaborate with them, and the quality of the relationships we share with them. As a fitting final topic for this content theme, we wanted to explore the “uh-oh” scenarios of client disputes and how we can best handle them (and keep our cool throughout the process). We’ve made the argument that a sustainable solo venture isn’t maintained by lots of little projects, but a handful of high-value clients. These people are the lifeblood of our businesses and our ability to retain them is a make-or-break factor for our...

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How to Make The Best Online Portfolio for Freelance Marketplaces

With 34 percent of the U.S. workforce now involved in some form of freelance work, creatives are undoubtedly wondering: How can I beat out the competition? Marketplace recruitment teams must sort through hundreds of profiles to find the right matches for each opportunity — they must use specific criteria and rigorous standards to cut through all the clutter and find the matches they’re looking for. Why online portfolios are a big deal in freelance marketplaces Online portfolios are versatile applications that freelance marketplaces (and clients) use to determine if someone is qualified for a job. When a creative’s body of work is missing even one...

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