Author: Guest Author

People Management: A PR Exec Discusses Client Acquisition and Crises Takedown

We found Andy Blum a few months ago, while researching some of the more unusual ways independents land new business. Blum’s example of client acquisition was one of our favorites. He was living in New York City, had recently launched his first PR agency, and found himself receiving junk faxes from a nearby business. The faxes were clearly intended for a Baltimore destination but the area code was missing. Blum called the senders to tell them about the error. The company thanked him and assured Blum they would fix the number. Problem solved. But just before they hung up,...

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Stand Out In Today’s Highly Competitive Business Environment

Just for a moment, think back to your singles days. Unless, of course, you are still single, then just read on. You are in a bar on a Friday evening after work. Slightly exhausted from the long week but excited because the weekend has arrived. You order your favorite adult beverage, take a sip and scan the room for any familiar faces. Do any stand out? There are some people from your company you recognize, but that is not why you came to the bar. After all, you are single. There are many pretty women and handsome men laughing...

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Freelance Partners: Work Together AND Be Independent

It’s not unusual for one self-employed individual to hire another freelancer to work for them. A business coach may hire a virtual assistant or a blog writer. A writer might hire a website designer to create their website for them. But let’s talk about something more collaborative — about actually being freelance partners. Increasingly, independents are finding that two or more freelancers can benefit from coming together for a client whose project requires a variety of skillsets to complete. Consider this scenario: A freelance writer is talking to a client about writing the copy for a new product landing...

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Embracing the “Free” in Freelance Work

Last year, over 700,000 people in the U.S. added their names to the growing list of people who earn part or all of their income through self-employed or freelance work, according to a recent report by Spera. We freelancers tend to work from home or remotely in some way; we are free from the commute and often free to move to a new city without losing our clients. But many employees are working remotely too — so, what is really so “freeing” about freelance work? What defines the freelancing experience, beyond just the ability to work from home or...

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How to Write a Top-Notch Business Proposal (and Get the Job!)

It doesn’t matter how great you are at your job. If you’re trying to cut it as an independent contractor — regardless of the industry you are trying to crack — you’re nothing without customers. Every solo operator knows it takes an effective business proposal to increase your client list and up your workflow, so you shouldn’t just fast track that part of the job. Linda J. Popky, the founder and president of Silicon Valley-based Leverage2Market Associates, and author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, says the secret to a good business proposal...

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