Previous episodes of this show have focused on making the shift from better clients to more clients. That’s the path to a more sustainable freelance business.
But what do you actually know about those clients? To reach them, you need to have a good understanding of the actual people involved. What worries them? What business problems are they trying to solve? Where do they look for information?
In this episode of The Next Level Freelancing Show, Jayne Heggen returns to explain how to define and understand your best freelance clients. Get clear on that, and your marketing plan gets a lot simpler.
Jayne Heggen operates The Heggen Group, which offers organizational assessment and transformation consulting to a wide range of clients. Jayne’s goal is to “bring order to chaos.”
