When we’re first starting out, it’s a hustle to get more clients. But at a certain point, more doesn’t necessarily lead to success. We need to shift to getting a different kind of client — better clients who are committed to the project for the long term and who are better aligned with our passions. It’s probably no coincidence that those clients are more profitable.
We’ll talk about that shift from more to better with Ed Gandia, who is the host of the popular High-Income Business Writing podcast. Ed is a copywriter himself and also provides coaching services for freelance copywriters, but freelancers in any field can learn a lot from his career and business advice.
The Next Level Freelancing show comes from Nation1099, a resource for the committed career freelancer.